Recently Revolt revealed new leadership since Sean “Diddy” Combs—who founded the media and television company—stepped down and sold his majority stake. Try guessing who will take over.

The company’s current employees are set to become the biggest shareholder group of Revolt.

CEO Detavio Samuels explained the change in a statement. “We are stepping into the most revolutionary chapter yet for Revolt. When I joined in 2020, I quickly realized two things: Our mission is bigger than any individual, and we are the largest engine for transformative change that just so happens to be a media company,” Samuels said.

He continued:

“Over the past four years, this engine has created countless opportunities to build wealth for our community and empower creators and entrepreneurs globally, which includes our reinvestment of $50 million annually into the Black community, funding Black entrepreneurs with no exchange of equity, and ensuring creators have upside participation in the content IP we co-create…We are most proud of the transformation that our teams will experience as they shift from being employees to owners of the business they are helping to build. Black culture is global culture, and REVOLT’s superpower is being the home for creators that move culture globally, allowing us to build the most powerful storytelling engine for Black voices.”

Under the new structure, Revolt will stay Black-owned (around 80% of the staff are people of color). Combs left the company in November 2023 following a damning lawsuit from his former girlfriend Casandra “Cassie” Ventura. Ventura stated that Combs sexually and physically abused her throughout the course of their relationship.

A 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black users with ads for for-profit colleges.

Meta, the current parent company to both Facebook and Instagram, did not share why billions of users might see certain posts that were not seen by others. However, a group of academic professionals from Princeton and the University of Southern California took matters into their own hands, The Intercept reported.

The group purchased ads from Facebook and tracked their performance among real Facebook users, revealing “evidence of racial discrimination in Meta’s algorithmic delivery of ads for education opportunities, posing legal and ethical concerns.”

For-profit colleges like DeVry and Grand Canyon University were the targets of the study, especially since both schools have been listed among those fined or sued by the Department of Education for advertising trickery.

According to researchers, for-profit colleges have had a “long, demonstrable history of deceiving prospective students,” homing in on students of color through the use of predatory marketing “while delivering lackluster educational outcomes and diminished job prospects” in comparison to other educational institutions.

The group purchased sets of two ads paired together to conduct the study. Therefore, one campaign would be for a public institution like Colorado State University, and the other would focus on a for-profit company such as Strayer University, both of which the report claims were not involved in this project.

To read this art in its entirety, visit Black Enterprise.