For nearly a decade, Ozy Media projected an image of new-media success.

The company boasted big-name interviews, an Emmy-winning TV show, a buzzy music and ideas festival and impressive numbers to show prospective investors — until it imploded in 2021 amid doubts about its audience size, viability and basic integrity.

Those doubts are now at the center of a federal criminal trial. Founder Carlos Watson and Ozy are fighting charges of conspiracy to commit fraud.

Even after numerous other public and court reckonings for Silicon Valley companies that went from ballyhooed to belly-up, it’s hard to forget the moment in Ozy’s downfall when co-founder Samir Rao impersonated a YouTube executive to talk up the company to prospective investors.

Watson’s and Ozy’s lawyers blame any misrepresentations solely on Rao, who has pleaded guilty to conspiracy to commit fraud and to identity theft. The defense also has claimed that prosecutors are casting commonplace entrepreneurial puffery as a crime and singling out Watson, a Black founder in a tech world where African American executives have been disproportionately few.

“I am not now and never have been a ‘con man,’” he declared when indicted last year.

Prosecutors and Rao, their star witness, say Ozy shredded the line between hopeful hype and bald-faced deceit.

“We told so many lies to so many different people,” Rao testified after recounting how a teetering company concocted rosy financials in a desperate bid to lure investors and stay in busine

To read this article in its entirety, visit The Associated Press

A 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black users with ads for for-profit colleges.

Meta, the current parent company to both Facebook and Instagram, did not share why billions of users might see certain posts that were not seen by others. However, a group of academic professionals from Princeton and the University of Southern California took matters into their own hands, The Intercept reported.

The group purchased ads from Facebook and tracked their performance among real Facebook users, revealing “evidence of racial discrimination in Meta’s algorithmic delivery of ads for education opportunities, posing legal and ethical concerns.”

For-profit colleges like DeVry and Grand Canyon University were the targets of the study, especially since both schools have been listed among those fined or sued by the Department of Education for advertising trickery.

According to researchers, for-profit colleges have had a “long, demonstrable history of deceiving prospective students,” homing in on students of color through the use of predatory marketing “while delivering lackluster educational outcomes and diminished job prospects” in comparison to other educational institutions.

The group purchased sets of two ads paired together to conduct the study. Therefore, one campaign would be for a public institution like Colorado State University, and the other would focus on a for-profit company such as Strayer University, both of which the report claims were not involved in this project.

To read this art in its entirety, visit Black Enterprise.