“Listen, we’re getting back into basketball,” O’Neal said during Reebok’s annual brand summit in March, per The New York Times. “And I want everyone in here to understand there are no excuses. Everyone needs to be 100% in on this because I’m 100% in on this.”

In October, the brand named O’Neal president of basketball and announced another NBA legend, Allen Iverson, as vice president. Both Iverson and O’Neal have history with Reebok, particularly during its heyday in basketball apparel during the ’90s and early ’00s. Reebok hopes to recapture that era’s success with O’Neal and Iverson, who each played a major role back then.

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